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Video: What is a Stock Split?

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A direct mail media company primarily engaged in soliciting and processing printed advertising from retailers manufacturers and service companies for targeted distribution by both shared and solo mail. According to our AD stock split history records, AD has had 2 splits.
AD stock split history picture
AD (AD) has 2 splits in our AD stock split history database. The first split for AD took place on March 08, 1993. This was a 5 for 4 split, meaning for each 4 shares of AD owned pre-split, the shareholder now owned 5 shares. For example, a 1000 share position pre-split, became a 1250 share position following the split. AD's second split took place on November 10, 2003. This was a 3 for 2 split, meaning for each 2 shares of AD owned pre-split, the shareholder now owned 3 shares. For example, a 1250 share position pre-split, became a 1875 share position following the split.

When a company such as AD splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the AD stock split history from start to finish, an original position size of 1000 shares would have turned into 1875 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into AD shares, starting with a $10,000 purchase of AD, presented on a split-history-adjusted basis factoring in the complete AD stock split history. AD split adjusted history picture
AD -- use the split history when considering split-adjusted past price performance.

Date Ratio
03/08/19935 for 4
11/10/20033 for 2
AD is categorized under the Financials sector; below are some other companies in the same sector that also have a history of stock splits:

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ADRE Split History
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AET Split History
AF Split History
AFG Split History
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